While this one is more straightforward — it still keeps you reading. She just starts throwing statements at your face. Every day, Robert Lucas and thousands of other voices read, write, and share important stories on Medium. (Seriously. Robert Lucas (July 25, 1962 – November 23, 2008) was an American blues musician, singer, guitarist and harmonica player, who became the front man for the group Canned Heat in the mid 1990s and was also a solo artist. In fact, they work better when they’re entirely separate from one another. But it's one you should answer to increase the odds they'll read your emails in the future. Readers keep reading because they have unanswered questions. 1001 others named Robert Lucas are on LinkedIn. Okay, so I’ll stop teasing you now and actually get into what the hell I’m talking about. More on that in a minute. Robert Lucas Conversion Copywriter Nashville, TN. You want to find out the “secret” behind the facts. ", When you deliver that lead magnet, include a little bit of info about why it's important. This one is less random than Kira’s, which makes it perfect for Money Map’s older audience. And that's fine. When this idea first popped into my head, it was really cool. (Emphasis added). Just another reminder that knowing your audience is key. Theory is great. Spotify's 2019 Wrapped Campaign is a great example of this. (In fact, you should actually tell some people to unsubscribe. Don't get greedy. Or encourage them to keep an eye on their inbox tomorrow, because you're going to send them something else they'll like. Freelance copywriter and growth strategist with over $100MM in sales for health and fitness brands. Templates are great. Robert has 6 jobs listed on their profile. Nashville, TN. Nashville, TN. "As a reminder, here are a few things you'll learn: The 2 foundational elements of good subject lines (PLUS 3 examples of these foundational elements in action), The “Trail of Beans” trick I use to write emails that keep readers engaged from beginning to end, How to inject personality into your emails with an incredibly simple “best friend” exercise, How to structure your email so people actually read it, One question you should ask yourself when you finish writing an email to make sure it has maximum impact". They've taken a step toward a new reality. Why is the lead magnet they're receiving important? ), In what cases should they unsubscribe? Find Robert Lucas's phone number, address, and email on Spokeo, the leading online directory for contact information. There's a question in their mind that hasn't been answered yet. This is not a question your reader is consciously thinking about. Copywriting formulas and templates made me a better copywriter. It’s less overt in that you know something is happening. If you're like pretty much everyone else in the marketing world (myself included)... You've promised someone a free resource in exchange for their email address. If you were to come at them with the level of curiosity Kira is slinging above, they might get too bewildered to continue. They barely know you! I'm excited for you. Join Facebook to connect with Lucas Roberts and others you may know. So here they are. I’ve got a quick little copywriting tip for you. Your Welcome Email is where you deliver that lead magnet. PublicRecords360 is designed to help you safely find people and learn about others. (You know, the one I've been referencing throughout this post.). This is probably the most basic example of Fact-Stacking we have. Include this LinkedIn profile on other websites. But another thing to consider is using a format like: This is helpful because it immediately reminds the reader where they know you from. What will you do with it? Exactly what it sounds like. Robert Lucas Conversion Copywriter. Thanks! But you should give your reader a little detail about WHY they've made a good choice. (You’ve seen an Old Spice commercial lately, haven’t you?). View the profiles of people named Robert Lucas. Robert Lucas is on Facebook. Numbered lists are great. The Big Promise, which we were leading into, is that this new kitty litter is better for x, y, and z reasons. Help them understand what that means. The main goal of Fact-Stacking is to build tension. Most of the time, I share helpful content. What do garbage men, a laundry room, and a cat all have in common? That's why I've identified these six questions you should answer in your Welcome Email. We found 1853 entries for Robert Lucas in the United States. There's no confusion of: You COULD add a little context here too. At this point, it would be easy to turn the focus on yourself: "Here at XYZ, we're all about blah blah blah.". It's easy to overcomplicate this, but here's how to make it easy on yourself (and your reader): Structure your Welcome Email around 6 simple questions. Photo by Christian Stahl on Unsplash. But you get the idea. Read writing from Robert Lucas on Medium. So I'm only going to send you good stuff, starting right now.". And I'm not sure those statements are facts, because I made that up on-the-fly. Robert has 4 jobs listed on their profile. I went through my 29x29 Sales Letter Project to see if I could find any examples of Fact-Stacking in my own writing. Because they need to do it, just like a hungry person needs to eat.

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