You never know what search terms a recruiter is going to favor so cover all your bases. I have chosen to outline part of the rationale for my business. List specializations that help you feature (repeat) your keywords. What is the focus of your role? These are details that could certainly help you rise above the competition when included and showcased. Using LinkedIn as an online networking tool that leads to offline connections being made is the goal. - What are some tips to create a great LinkedIn profile? You can also grow your network by scrolling through the "People you may know" section as a way of jogging your memory and finding people you know as per the yellow arrows below. Endorsements get a bad rap sometimes, just because they are easy to give and you may be endorsed for skills you do not want to showcase or may not even have. According to research, LinkedIn members with a photo receive a much higher engagement rate than those without. There are many wrong ways to do this like advertising "Currently seeking new opportunities" in your headline or other places in your profile not intended for this. As they say: a good picture is worth 1000 words. Allowing public visibility in some capacity allows your profile to show up in search results when your name is searched through a search engine. And when your profile is clicked on through that search engine result, what you deem visible in your public profile will be seen by the viewer. If you don't have time or money in your budget for a professional portrait, get a friend or family member to take your picture. Want to hit the ground running -- as far as your career and business are concerned -- in 2019? Be sure you have permission to use this material publicly on your profile. It’s important that your resume and LinkedIn profile are aligned with accurate information across both mediums. This enables your profile to show up in exponentially more search results when someone is looking for someone like you. LinkedIn profile photo and background photo 5. Logos add visual appeal and credebility. You might even endorse the skills of others, who might in turn do the same for you. What you decide to include here helps you set yourself apart from other candidates. The conservative philosophy is to keep your network to your most trusted and esteemed colleagues and business associates. This is a task that will take longer than just a few minutes, which is why I didn't include it above. Participating in groups, posting status updates, commenting on posts and liking content shared by connections and group members are many ways to engage with users and sharing information with your connections. Not having these two documents in alignment can thwart the job search process and put into question a candidate’s trustworthiness. What about doing a little bit of work on your LinkedIn profile between now and the new year? Ensure that what you include reinforces your personal brand. As an introvert, this would be my natural preference if it wasn't for my entrepreneurial side which understands the importance of having a big network when it comes to finding the right people. Use a photo that is professional and appropriate for the type of industry you are in and the type of job for which you are applying. Typically, you will want all of the sections visible, but you may decide to choose a different strategy when deciding what is shown or not shown. Add skills to your profile. Deleting a skill is as simple as clicking on the blue crayon like symbol to the right of "Add a new skill". Additionally, you can reference other parts of your profile here, to encourage readers to keep scrolling to the other sections of your profile where your work is more prominently displayed. Many of them should describe critical skills you can perform. This is a great option for copywriters, graphic artists, conference speakers and corporate trainers, for example. Evaluate your goals and determine if you might choose not to include these pieces of information on your profile. You don't want people emailing you at an old work address, so take two minutes to take care of this. That is: I am a n Integral Career Coach with over 15 years’ experience supporting professionals, leaders, executives and entrepreneurs in Oil & Gas, IT, Renewable Energy…. Additionally, under My Network, you can choose “Add Contacts” and LinkedIn gives you the opportunity to add individuals one-by-one or choose your email provider to sync your contacts with your profile connections. Not only will it look better than LinkedIn's generic, standard issue blue backdrop, but it will show that you pay attention to details. Go to Pixabay.com or Unsplash.com to find royalty free photos, including city skylines, to use for your cover photo. It is important to specify your industry and location as these are two of the most important filters recruiters use. I have many elements that communicate competence and trust throughout the rest of my profile. In terms of Actions, detail what you did. This can be tricky in some roles and something we can discuss on a 1:1 basis. Keep in mind that this is a professional site so stay away from any “facebook-like” customization like …/cliffordwessel4444 instead try to modify your name with a middle initial …/cliffordmwessel or add an educational designation …/cliffordwesselmsc or a professional designation …/cliffordwesselpeng (if I was a Professional Engineer) or a country designation like …/cliffordwesselca for Canada, …/cliffordwesselusa for USA, etc. By contrast, a LinkedIn profile summary must speak to all the positions for which a candidate wishes to be considered. Here is where you can start to build your brand. So far, I have received positive feedback from many people, while a few say it’s a bit long… what do you think? Now, when someone looks at your profile, they can see how active (or not so active) you have been on LinkedIn and how often you have posted/shared relevant information. Create economic opportunity for every member of the global workforce. The easiest way to figure out which key-words you should use is to first look at your resume and highlight all the main descriptive words. That's a worthwhile investment so you can present your best LinkedIn self to recruiters, would-be managers, potential clients and partners and more in the year ahead. You have complete control over what skills get endorsed and the order in which they are showcased. To do this, look for the icon in the upper right hand corner of each section called “move LinkedIn sections.” Then arrange your sections based on what you think is most important to your target audience. Beyond views though, your photo is your first impression. I don't accept every invitation, however, if there is a chance the person can help me connect to a potential client in the future then I accept it. Status updates can be as simple as a link to an article you found interesting, information about an event you are attending or a presentation you are giving. Be careful in choosing the right skills — you can choose up to 50 — for the job you are seeking and your personal brand. Because of the range of clients that I work with I prioritized “being approachable” for mine and went out of the studio with the photographer I hired. Step 2: Create a Custom Cover Photo. In live workshops, most of my clients seem to dislike this fact as much as I do. When it comes to building your network there are two philosophies, conservative and liberal (and this has nothing to do with political preferences). © 2020 Clark Howard Inc. By using this website, you accept the terms of our Visitor Agreement and Privacy Policy, and understand your options regarding Ad Choices. Getting your LinkedIn profile page link. However, if for example I was an investment banker, then I would use a studio photograph and wear a 3-piece suit and tie. The summary section provides you a 2,000-character space to showcase your achievements and key accomplishments. LinkedIn allows you to customize your profile URL easily, and you should absolutely change it if you haven’t already. Tip 1: Get someone to take your photo. Recruiters and hiring managers want to feel a personal connection with you as a candidate. Include relevant information in each of these sections such as publications, projects, courses, volunteer experience and so on. Exception to this might be industries that are particularly formal. Be sure to approve and include the recommendations on your profile. On a monthly basis, update your contacts that you include in your list of LinkedIn connections. Your address is unique to you and if you haven’t customized it will likely consist of your first and last name followed by numbers, letters, and dashes. The first challenge is a computer. Include details that help enhance your brand and make your profile stronger. In your summary and experience sections, you’ll want to use words that will enable hiring managers to “find you” in a keyword search. Use descriptor words that demonstrate your abilities, subject matter expertise and skill sets as often as possible, especially in your summary and experience sections. In the upper right hand corner, you can edit your URL as per the image below. As per below. There is huge value being placed on engagement. For inspiration, check out a column I wrote on career storytelling on LinkedIn. You can choose to be endorsed and be notified when you are endorsed, so you can say “Thank You” to your endorser. Recruiters can sift through hundreds, sometimes thousands, of potential candidates to find a couple of top contenders so the key is to make your writing interesting and worth their time. If you pass all these challenges then you’ll be asked to interview. There are several sections in your profile that allow you to showcase your work and professional credentials and demonstrate your personality. If your first and last name aren’t already being used by another person on LinkedIn, then I would use them. To do this click on "Edit your public profile". You can also change the order of your skills by clicking on the 4 horizontal lines as per the yellow arrow below and then moving the skill up or down as desired. Help recruiters and others find you though keyword searches based on your occupation. The more complete your profile, the improved positioning of your profile in search results when your network looks for people like you. LinkedIn will "officially" display your number of connections up to 500+. AFTER: Financial Services SVP/COO | Investment Management | Client Services | M&A Integration | Increased Margins. LinkedIn gives you a powerful tool to expand your network. Only 15% of jobs available are ever advertised, this means that the other 85% of jobs can only be found through networking and LinkedIn has become essential to any Networker's Tool-Kit.

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