In 1916, a young schoolboy, Antonio Gentile, submitted drawings of an anthropomorphic peanut to a design contest. You might want to sit down for this one: Mr. Peanut now has a voice and it belongs to Tony Stark aka Robert Downey Jr… After Obici paid Antonio's way through medical school, he became a doctor in Newport News, where he died of a heart attack in 1939. Mr. Peanut has been a Super Bowl commercial staple in recent years, with the character making a push into pop culture a decade or so ago when Robert Downey Jr. began voicing him for TV ads. The trio were shown hanging onto a branch after accidentally driving the Nutmobile off a cliff to avoid an armadillo, with Mr. Peanut electing to let go and fall to his death onto the Nutmobile, which then explodes. Just serve classy snacks and be a gracious host, “no matter who shows up.”. He’s a nutcracker. [22][23], Explaining the intent of the campaign, a spokesman for Planters's advertising agency cited the examples of superhero deaths in the Marvel Cinematic Universe for how such a death could connect with viewers and potential customers. [21], The campaign faced a mixed reaction from viewers, while comparisons were drawn between the character and other juvenile incarnations of characters seen in media, such as "Baby Yoda" of The Mandalorian, and Groot. Plans are to show it later in movie theaters and on television. [17][18][19], Planters suspended the campaign shortly after the 2020 Calabasas helicopter crash which resulted in the death of everyone on board the flight, including former NBA player Kobe Bryant on January 26. He is depicted as an anthropomorphic peanut in its shell dressed in the formal clothing of an old-fashioned gentleman: top hat, monocle, white gloves, spats, and a cane. After Gentile's design was chosen, the commercial artist Andrew S. Wallach added the monocle, top hat, and cane to create the iconic image. Throwing a great party is easy, says Mr. Peanut in a tone reminiscent of Tony Stark. [1][2], Planters Peanut Company was founded in 1906, in Wilkes-Barre, Pennsylvania, by Amedeo Obici and was incorporated two years later as the Planters Nut and Chocolate Company. [14][15][16], On January 22, 2020, Planters released a teaser for its Super Bowl LIV commercial featuring Mr. Peanut, Wesley Snipes and Matt Walsh. The ad introduces a smaller, sidekick peanut who is attending the party with guests that include a turtle and a grasshopper. In the 33-second ad, Mr. Peanut is throwing a “holiday party” at his home, which is decked out in red and green lights, tinsel and a Christmas Tree. [20], Since the premiere of the commercial, the Planters Twitter account has been used to make posts in-character as Baby Nut. The latest brand to get a new celebrity spokes-voice is Planters, who've cast Robert Downey Jr as the voice of Mr. Peanut. Neither Planters' history nor other sources still in circulation positively identify the artist. While Gentile's family originally received five dollars for winning the contest, Ob… Beyond his role as Mr. Peanut, Downey Jr. is also pitchman for car company Nissan. He is reportedly of British heritage and has the proper name of Bartholomew Richard Fitzgerald-Smythe. The character is voiced by Kevin Dillon. He is now one of the best-known icons in advertising history.[8]. On November 8, 2010, Planters announced that actor Robert Downey Jr. would become Mr. Peanut's first-ever voice actor. [13], In 2018, Mr. Peanut was once again revamped, albeit for the first time since 2009, he became speechless again. Mr. Peanut was created in 1916 after Planters Peanuts held a contest to create a logo and a 14-year-old boy drew a nut with human features. Peanut. Andrew Wallach's daughter, Virginia, maintains that Krize joined the project after Mr. Peanut was created. Beyond his role as Mr. Peanut, Downey Jr. is also pitchman for car company Nissan. More recent commercials have shown him stop motion animated in a real-world setting. Planters Peanut Company was founded in 1906, in Wilkes-Barre, Pennsylvania, by Amedeo Obiciand was incorporated two years later as the Planters Nut and Chocolate Company. Kraft Foods, the parent of Planters Peanuts, introduced the new ad on the Internet Tuesday. The “Iron Man” actor stars in a new commercial as the voice of the iconic Planters Peanuts mascot, Mr. Peanut. The public voted for no change. [9], While the character's television commercials were often accompanied by an accented narrator, Mr. Peanut never had dialogue. Mr Peanut used to be yellow, but the incarnation voiced by Downey Jr. is brown. [12], In 2017, the Virginia General Assembly passed a joint resolution commending Mr. [24], In August 2020, a continuation of the campaign launched, where Baby Nut is revealed to have aged into a 21 year-old young adult, "Peanut Jr."[25] This decision resulted in much more volatile reactions than Baby Nut's campaign, with a tweet encouraging others to block Peanut Jr.'s account becoming viral. Watch: Robert Downey Jr. Is Mr. Peanut In New Commercial. The company's social media outlets stated that his funeral would be the subject of Planters' Super Bowl ad. [5], There is a disputed claim that Frank P. Krize Sr., a Wilkes-Barre artist and head of the Suffolk plant, made the additions of the monocle, top hat and cane. Mr. Peanut has appeared on almost every Planters package and advertisement. [4] While Gentile's family originally received five dollars for winning the contest, Obici befriended them and paid Antonio’s, and four of his siblings', way through college. Cast member Robert Downey Jr. attends the premiere of "Due Date" at the Grauman's Chinese theatre in Hollywood, California October 28, 2010. Mr. Peanut was the advertising logo and mascot of Planters, an American snack-food company and division of Kraft Heinz based in Chicago, Illinois. This year is so strange that the Planters character is now 21", "A shellebration turns salty: Why #BlockMrPeanut is trending", "Mr. Peanut's lasting impact on Vancouver", Planters.com: History of the Planters Nut, https://en.wikipedia.org/w/index.php?title=Mr._Peanut&oldid=991053761, Creative Commons Attribution-ShareAlike License, The artist Vincent Trasov, dressed as Mr. Peanut, ran as a, This page was last edited on 28 November 2020, at 00:49. Editing by Zorianna Kit [3] After Gentile's design was chosen, the commercial artist Andrew S. Wallach added the monocle, top hat, and cane to create the iconic image. Mr. Peanut has appeared in many TV commercials as an animated cartoon character. Planters' Super Bowl commercial sparks debate", "The internet wants to grind Baby Nut into peanut butter for Baby Yoda", "Planters ad agency VaynerMedia explains why they killed off Mr. Peanut", "Remember Baby Nut? All quotes delayed a minimum of 15 minutes. LOS ANGELES (Hollywood Reporter) - Robert Downey Jr. has traded his metal suit for a peanut shell. [26], "The father of Mr. Peanut - The Suffolk News-Herald", "Planters History of the Planter Nut: Timeline", "Mr. Peanut Now Selling Planters Peanut Butter", https://www.youtube.com/watch?v=MRM4r1DRk3o, https://www.youtube.com/watch?v=-fvJzELX19E, https://www.youtube.com/watch?v=LdblnG7JAe8, "Planters really has killed off Mr. Peanut, with a funeral planned for the Super Bowl", "Mr. Peanut Is Killed in Teaser for Planters Super Bowl Ad", "Super Bowl commercials 2020: Mr. Peanut dies and Bill Nye makes a green plea", "Here's How Mr. Peanut Was Resurrected During the Super Bowl", "Twitter boots Planters' Baby Nut meme accounts for violating its rules", "Baby Nut or Baby Yoda? It also retweeted posts from several Baby Nut meme accounts created before the ad aired, prompting Twitter to suspend them under the presumption that they were created by the company's agency to manipulate the platform in violation of its terms of use. In 1916, a young schoolboy, Antonio Gentile, submitted drawings of an anthropomorphic peanut to a design contest. REUTERS/Mario Anzuoni. [6][7], By the mid-1930s, the raffish figure had come to symbolize the entire peanut industry. In 2006, Planters conducted an online contest to determine whether to add a bow tie, cufflinks, or a pocketwatch to Mr. Peanut. It’s the first time the anthropomorphic nut with a top hat, monocle and cane has ever spoken. (Downey is also the announcer in commercials for Nissan North America). See here for a complete list of exchanges and delays. [11], On July 1, 2013, Planters cast comedian and Saturday Night Live alumnus Bill Hader as the voice for a campaign focusing on its Planters Nut-rition product line. Mr Peanut used to be yellow, but the incarnation voiced by Downey Jr. is brown. [10], In 2011, Mr. Peanut's "stunt double" named Peanut Butter Doug was introduced to tie in with the Planter's Peanut Butter launch. However, Kool-Aid Man's tears combined with sunlight cause a new, younger incarnation of Mr. Peanut, dubbed "Baby Nut", to grow from the soil. That’s when Richard barges in. They eventually resumed the campaign with the Super Bowl commercial, which showed Snipes and Walsh presiding over the funeral of Mr. Peanut, also attended by fellow mascots Kool-Aid Man and Mr. Clean.

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