As anyone who has ever shopped for cosmetics knows, choosing between the vast array of products available is time-consuming and difficult, and there are no guarantees of success. Although the Pokemon GO craze has cooled if not ended entirely, its impact on local marketing will last for years. Required fields are marked *. Best Current Examples of Augmented Reality. He believes that AR still in its infancy stage. But, the problem is that, you easily get bored with these repetitive types of recorded advertisements. Learn About Definition, Evolution, Types and Scope of This New Technology AR in Digital Marketing, 5 Best Augmented Reality Advertising Campaigns (image credit: sndrv). They run the gamut from the splashy to the practical, and they each make excellent use of AR to get their point across. There are many reasons for that, as clearly laid out by Digi-Capital analyst Tim Merel in his great video. One of the most popular tools used in AR marketing is the prosaically named Augment. Must check below campaign created by world’s leading Augmented reality company. By using augmented reality and other techniques and technologies to market causes and practices just as they do products, advertisers can help to save the planet. Today, I will discuss about another important utilization of AR. They serve as a jumping-off point to take real action, such as buying tickets or visiting a studio website. (March 2014) Nicely explained and beautifully elaborated. In fact, utilizing Augmented reality campaigns they make their brand/product name unforgettable for people. Must check below campaign created by world’s leading Augmented reality company, 3rockAR. The SIMulator app has been a great success, as many customers prefer to explore information at their own speed, rather than engage with sales personnel for their entire visit to a store. Satish Kumar is an enthusiastic blogger. Last week, I had discussed about the difference between AR vs VR. Under the expert leadership of CEO Yariv Levski, AppReal-VR has won and kept happy clients in fashion, gaming, and of course, marketing. IKEA Place and Shopify: Using AR to drive product sales. These Best Augmented Reality Advertising Campaigns by World's Most Admired Companies Will Make Your Eyes Amazed From Beginning to Till End. This allows the mirrors to accurately show the precise effects of makeup and even extended-time skin care regimens on the face. The monetization scheme of the app, in which users could buy lures to attract Pokemon to specific regions, was a boon for local businesses. In the comment section, let me know what you have liked the most? Augmented reality campaigns literally add the magical effect in the advertisements and keep your eyes glued to them. Also, to keep updated about Augmented reality, don’t forget to subscribe to my website. Augmented reality makeup “mirrors” have been a fixture in Sephora and other cosmetics retailers for several years. His blog website, AugRealityPedia is an initiative to raise awareness about Augmented reality. The Triffic app rewards you with virtual cryptocurrency for getting out and moving around your neighbourhood. Mattresses are a high-ticket, infrequently purchased item. For companies at any stage of growth, AppReal-VR makes a stellar partner to leverage augmented reality, VR development, and other emerging technologies for brand awareness, sales, and success. That’s all from my side. Do check below YouTube video to know the effectiveness of this Augmented reality ad campaign. We have picked several examples that illustrate the potential of augmented reality for marketing. Coca-Cola is a marketing giant that creates one successful ad campaign after another. At the end of 2014, the organization launched their take on augmented reality marketing. The company is able to work in any industry and market. For example, in shopping centers, consumers will be able to perceive things in a 3D environment. The market conditions are highly competitive, and manufacturers and retailers must seize every advantage they can to capture the customer’s dollar. Universal Studios, as well as being a popular theme park, has always doubled as a way for Universal to market their upcoming films and franchises. https://www.augrealitypedia.com/augmented-reality-advertising-ads New to my blog? It places a digital object in the physical space of the business, and invites players to come interact with the object… and patronize the business while there. Your email address will not be published. Yes! OK, let’s move ahead and watch a few of the best examples of most creative Augmented reality advertisement. Coca-Cola FIFA World Cup 2018 AR. The campaign was organized in Poland. As any marketing professional knows, it’s not always about profit. Feeling: Augrealitypedia, Augmented Reality vs Virtual Reality (AR vs VR)- 5 Realistic Comparison of The Two Future Technologies You Must be Aware of in This Digital Era | Augrealitypedia, #AugmentedRealityAdvertising Campaigns Make Your Eyes Amazed from Beginning till End, 6 Ways Augmented Reality is Disrupting The Sports Industry, 6 of The Must-have Augmented Reality Apps For Education on Android/ iPhone That Can Redefine Your Mobile as A Highly Effective Learning Hand-Held Device: Augrealitypedia, Augmented Reality In Tourism – 5 Reasons To Utilize It To The Fullest During Your Next Journey For An Indelible Travel Experience: Augrealitypedia, 7 Best Augmented reality Apps for Android / iPhone: Augrealitypedia, https://www.augrealitypedia.com/augmented-reality-advertising-ads/, https://catchoom.com/blog/15-cool-augmented-reality-advertising-campaigns/. And as always, attention leads directly to customers. These devices work on the Projection-based Augmented Reality. Suddenly, you notice that one tiger is approaching towards you from the window. Thus, it allows you to visualize different colour and design pattern on the same sneaker shoes. Users were treated to the sight of a marauding tiger, UFOs, and robots running loose within the AR vista. Thus, Augmented reality advertisement is slowly growing up as the new trend in the offline and online advertising campaign. Helena Franco . Augmented reality company Niantic Labs, creators of the game, were quick to capitalize on the trend. And, the solution is Augmented reality advertising campaigns. During the launch of Pepsi Max, a sugar-free cola, Pepsi has done an Augmented Reality advertising campaign, named “Unbelievable Bus Shelter“. Pepsi allowed users to access an AR virtual window alongside the bus station’s wall. It’s only a matter of time before this technology becomes a part of our everyday lives. The spokesman also mentioned how this changes the playing field for the organization, as it doesn’t require an additional app or a clunky headset to view these 3D models. Here are seven of the best examples of augmented reality technology we’ve seen to date. I am absolutely correct. The campaign was presented at one bus stop of the London’s busiest street. The post office isn’t typically fun, so the app was a welcome opportunity to inject some humor and sizzle into the experience. The park takes in over 2 billion dollars annually, and it’s no surprise that the park loves to use AR and other cutting-edge technologies in their attractions. We Are Here to Discuss, 10 Real World Examples of AR Marketing Success. But AR has gone beyond that and has made its way into different industries. And, If you like my post, do share it with your friends. To provide an unforgettable interactive experience, Lemon&Orange has launched Augmented Reality campaign named “Try something new with Visa“. Undoubtedly, you must know Uber, a major transportation network company. In fact, the best one is Pokemon GO! They pioneered the use of mobile pay, allowing customers to pay for drinks using their phones starting in 2011, years before the advent of Apple Pay. At Universal Studios Orlando, park visitors can now engage directly with the dinosaurs of the Jurassic Park franchise, including the upcoming Jurassic World 2. […] https://www.augrealitypedia.com/augmented-reality-advertising-ads/ https://catchoom.com/blog/15-cool-augmented-reality-advertising-campaigns/ […], Your email address will not be published. There will be seamless options available to advertise your … Best Examples Of Augmented Reality Gear Providers. By having your content literally pop off the page, 3D Augmented Reality gets an instant reaction and leaves a long-lasting impression on the user. In early 2012, the “Everylove on Every Cup” campaign turned every Starbucks cup into a Valentine’s Day card. 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